Moral Views on Plastic Surgery Assignment Example | Topics and Well Written Essays - 1500 words

Moral Views on Plastic Surgery - Assignment Example Second will be the evident willingness of surgical operators to offer layaway surgery plans that are arguably meant to help patients afford surgery while at the same time carry out illegal plastic surgery operations. Finally, this essay will explore the question of how the American pop culture as well as the different media channels have influenced personal awareness for millions of people, making them indulge into the modern ideals of attractiveness and, as a result, driving them towards having unnecessary plastic surgery. Sociocultural and religious aspects will also be explored. John Stuart Mill’s ethical theory of utilitarianism this suggests that the basis of morality is the action that one chooses to take. The ethical decision made in this regard should be focused on maximizing utility or pleasure. He states that people generally focus on the achievement of pleasure, meaning that they should engage in making decisions that are confined within the premise of utilitarianism (HAUSKELLER, 2011). In what he refers to as the greatest happiness principle, he adds that one’s action should be judged on its extent to rightness or wrongness based on the extent of pleasure or pain that it causes for the highest number of people. However, it has been argued that there are two different kinds of pleasure, which include bodily pleasure and intellectual pleasure. Intellectual pleasure should take precedence, owing to the fact that it stimulates the mind and amounts to more benefits for more people. For instance, a person that composes a good song creates p leasure for millions of people while one who listens to music creates pleasure for himself. As such, composing his of higher pleasure than listening, just like having sex to have a child than doing it for pleasure. Having discussed the ethical insights presented by Mill, a look at the

Case analysis Assignment Example | Topics and Well Written Essays - 500 words - 1

Case analysis - Assignment Example Further, the company introduced e-books which most people found convenient and were environmental friendly than print books. Therefore, the company opted to receive and reuse unwanted books, which they thought was still an appealing option for green consumer. The firm gave the community and the school a nonprofit equity stake, which offered them with high financial value in case the firm was sold or merged. In turn, this would ensure that such nonprofit partners understand that future stock alternatives were going to rely on their performance as a company in ensuring literacy level is on the raise. It is evident that as the company expanded, it had to rethink about its donation percentage since the current donation practice disadvantaged it. Therefore, the management was forced to amend the original fifteen percent of all sales because when the company expanded nationally, the average sale of university and college books started dwindling, which meant that, they were operating under a loss. The company continued to perform dismally but changes in oil and gas prices positively affected the company in the sense that the fifteen percent donation increased the firm’s gross margin. Initially, the company had thought of giving half of its profit margins to nonprofit partners such as the community and the school. However, they realized that this concept was a big problem to external investors. If they could give half of the company’s profit margins, it meant creation of lower valuation for the firm because investors would claim fifty percent of what they might have received otherwise. In turn, this would lead to inability to raise funds thus straining themselves. Better World Books donated over $ 8 million to international literacy programs via the sale of its books. Since the company sold over 10,000 copies of books on daily basis, it attained a profit margin

Integrated Marketing Brand: Monster Energy Drink

Integrated Marketing Brand: Monster Energy Drink Monster energy drink is marketed and distributed by Hansen Natural Corporation, and at the beginning, Hansen Natural Corporation was distributed by PepsiCo Canada on November 10, 1986, and then transferred the distribution to Coca-Cola Enterprises (just-drinks.com), Coca-Cola United, and other Coca-Cola bottlers in many markets. Contracts with current distributors were bought out in these markets. In 2010, Monster Energy will expand their market and release their products to other countries, in order to grow their business. For instance, in Germany, Pepsi is the Producer of Monster energy drink, and it is available there since Summer/Autumn 2010, also in Australia, Monster Energy drink is distributed by Schweppes as Coca-Cola Amatil manufactures Mother energy drink, which is an exclusive energy drink sold only in Australia and New Zealand. In addition, most companies spend their money on ad agencies, TV commercials, radio spots, and billboards to tell customers how good their product s are, but Monster does not, they choose to support scene, bands, athletes and fans. Monster sponsors athletes so they can make a career out of their passion. Monster is way more than an energy drink. Led by our athletes, musicians, employees, distributors and fans, Monster is A lifestyle in a can.(Monster,2009) Section One Brand campaign descriptors 1.1 Brand information Monster energy drink is belonging of Hansen Natural Corporation manufactures natural including Hansens Natural Soda, Hansens Energy, Hansens Junior Juice, Peace Tea, and Blue Sky. The company is a leading natural soda brand in southern California for the past 30 years (Bowden, 2008). Hubert Hansen began selling fresh ,non pasteurized juices to film studios and retailers in Southern California under the Hansens name in 1930, developed and marketed a variety of Natural sodas and pasteurized shelf stable, 100 percent juices also under the Hansens label. Monster receives a large amount of recognition from its sponsorship of various sporting especially X sports events such skateboard competition. 1.2 Agencies associated with the campaign The brand of Monster would be promoted through the whole campaign. In order to organize a successful brand campaign, several agencies in different areas would be used to associate the campaign. Firstly, Ogilvy Mather Shanghai, a 4A company, would be used as the advertising agency to help the brand design all the advertising products which would publish to public such as posters on the streets, advertising in magazines and newspapers, TV commercials and products on social media to attract audiences. DUSHOW Shanghai branch exhibition services company is another agency that would be used in this campaign. DUSHOW is a company with the experience of helping REDBULL energy drink doing the similar campaign in Shanghai before. The company would help the company find the place for the event is going to be held. 1.3 Brief description of the campaign Monster Company would run a street skating event to promote the brand image in Shanghai market. When mentioned sports especially X sports, people would think about passion and exciting. This fits to the brand image of Monster energy drink. This campaign would deliver the culture and information about the Monster Company and Monster energy drink. At the event, Monster would invite Greg Lutzka, who is one of the best skateboarder and sponsored by Monster, to the event to give fans a fantastic show. What the campaign wants to achieve is to increase the awareness of Monster energy drink in Shanghai market and try to build brand loyalty among regular customers. This campaign of skateboard event would be held in the first two Saturday of July. In Shanghai, the summer holidays will begin in the first of July of 2011. Therefore, our target market would be available when the campaign is running. The campaign would run for three hours from 2:00 PM to 5:00 PM for both Saturdays. It would be super hot at that time in July. In that case, the brand image would be left in peoples mind very deep when they try the Monster product with icy cold in hot weather. 1.4 Visions of the campaign Before the campaign is going to be held, the Monster would have advertising on sports newspapers and X sports magazines. Both of them would be the same vision expect the size. The advertising on magazine would be a full color page and it would be a half color page advertising on news paper. Also, Monster Energy drinks would use Internet to interact with customers and provide them with extra information about the campaign, be it through Monster Energy drinkss official website or through social media such as social websites like of Facebook or Twitter, which are the most two popular social website among teenagers (Qualman, 2011). The reason why using social media as a tool of promotion the campaign is to achieve to teenagers or young couples (including people within the 15 40 years old cohort). Finally, an official website notice vision of the campaign would be on the most clearly position of the website to make sure everyone can notice this information as they open the official webpage of Monster energy drink. The official website is especially useful as it can reach not only the target segment (i.e. youth as buyers), but also an expanded scope of spillover audiences (i.e. motor enthusiast, older sports supporters as users). These tools can be used to gauge the degree of popularity of the campaign as well as provide some feedback from the consumers, which is another reason the company using social media. The campaign would be held in Xu Jia Hui Sports Park which is located in the center of Shanghai and it is one of the most popular sports park and famous for street skate facilities. In that sports park, there is no need to worry about lacking of audience, because that is the place where all the young people are going in Shanghai especially for people who like sports. Furthermore, the location of the park is closed to several big shopping malls. There would be a huge number of people walk by that area. Also, before, the event be held, the company would choose Eastern Morning Sports Daily as the sports newspaper that the advertising going to be put on. It will appear on the second page of the paper an on the bottom of the page. For the TV commercial, Five Star Sports channel is chosen at the TV channel which plays the TV commercial and it will be played before the 6:30 PM sports news. 1.5 Media Company The media company that the Monster energy drink is going to use for this campaign is Focus Media Group. Focus Media Group is Chinas largest Digital Media Group in China. Focus Media could provide a broad portfolio of media advertising forms. This could help the Monster Company running the campaign easier and more efficient. Section Two Campaign analysis Sources: Monster Energy Drink 2.1 Particularly striking about the campaign The skateboarding campaign in Shanghai is planned by Monster Energy Drink. Under this campaign, the company uses a event sponsorship as an approach to achieve their desire. The skateboarding campaign offers opportunities to assess customer response to product immediately. The campaign could be pretty effective as a marketing tool because it can be a means of accessing a wide range of audiences such as decision makers in business, government entities and customers. It is very helpful for the company that take part in international trade, because sports events sponsorship transcends cultural and language barriers (morebusiness.com). The main feature of this campaign is that it uses extreme sports, skateboarding, to establish a link between Monster products with its targeted teenage segment. Teenage segment does not like other age segments. They have their own life style and personalities admiring exciting things and cool events. Therefore, this skateboarding campaign could effectively bridge Monster products to the young customers and reach potential ones. 2.2 Why does it works Although Monster has operated successfully in Europe nations, America and Australia ranking the second largest energy drink company just behind Red Bull. In order to successfully accessing to a new foreign Asian market in China, Monster needs to conduct some activity to see the reflection of the local customer. This skateboarding campaign gives local customer the opportunities to try out the product of Monster firsthand and make the effectiveness measureable for Monster. If its core ideology fit with local culture well, the campaign will gain a active response. And if the response is negative, the corporation still have chance to adjust its strategy before it lose money. So this campaign is worthy to be executed and it improves Monsters awareness and the recall voice of Monster. 2.3Specific factors lead to success 2.3.1 Choice of target audience Unlike the other industries, energy drink is still a new and developing industry and its target market is different and distinctive as well. The target market Monster aimed at is not various, wide and capacious. Although everyone is susceptible to the fatigue of the super-charged, over-worked lifestyle, young people are especially vulnerable to persistent exhaustion and insufficient energy. This group of people, more specifically male teenagers and people in their 20s, are also most likely to believe in the veracity of the energy drinks claims (oppapers.com). Therefore, the Monster Energy Drink is no exception to advance for and advertise to the certain age group. To stressing on the certain young generation, Monster Energy Drink Corporation should be even more particular in their marketing efforts, promoting its products and advertising to attract very specialized consumers base, such as gamers, extreme enthusiasts and the hip-hop crowd. And the influences of this focus on such a ta rget audience could be found in the advertising campaigns of most energy drinks. The marketing strategies that revolve around sponsoring public events or celebrity endorsements reflect this focus (oppapers.com). The skate boarding campaign in Shanghai is also a reflection of the emphasizing on specific customers. Through organizing and sponsoring this extreme sports campaign, the Monster Company could well appeal to Chinese young customers especially Shanghais younger generation. Choice of media Because the Monster Energy Drink focuses on urban market and young customer base, the media choice and media strategy adopted should reach its aims. Brand awareness and image are necessary to succeed. Campaign must connect with the target to encourage trial purchase and eventually brand loyalty. In order to gain enough attractions for this campaign, rational investment in media and unremitting efforts for advertising are demanded. There are some effective ways helping for advertising this campaign. Firstly, television, as a major staple in any campaign, gives a direct demonstration of the advantages of Monster. A profile match strategy will be implemented in TV media approach. Prime time television advertisement in Teens channels and X sports programs is very efficient, such as Adventure and Skate board TV show. Secondly, mobile Billboard is a good choice of advertising. It draws attention to a message by sending it directly to the customer. It could reach a particular demographic ta rget and achieves market saturation. Thirdly, well use of transit is very important too. Through penetrating every part of community, it delivers high-profile exposure near point-of-purchase location. Outdoor advertising offers the lowest cost per thousand, while maintaining the highest frequency (slideshare.net). Electronic direct mail also could demonstrate the benefits of Monster and the information detail about the campaign by sending to target audience and people who enjoy sports or sportsman into extreme action. Finally, Internet and website advertisements are suitable for attracting young age groups attention. As surfing Internet has become a way of life and nearly all teens are accustomed to know events from Internet. Internet advertisement, as a new approach of media advertising, is more likely to reach the young customer base. And it is a more economical way contrasting to the traditional media choices. Good choice of media could help monster to increase top of mind recall , change customers perception and increase share of voice which will in turn facilitate increasing its share of market. 2.4 What could be done to improve its execution? Many young customers and young adults are confused energy drink with sports drink. During the campaign, the demonstration about the differences and the advantages should be revealed. Campaign is a process that Monster Corporation communicates with its consumers. It is important to communicate that Monster energy drink can maintain metal awareness generate energy pulse and it also a good tasting alternative for other caffeinated beverage containing all natural elements. Although it is critical to focus on marketing communication, the frequency of advertising should be managed efficiently to avoid annoying audience. Some extreme sports stars could also be invited into this campaign. Therefore, more extreme sports fans could be attracted and the atmosphere can be boosted and driven. Section Three Brand analysis 3.1 Brand Personality Brand personality is described and measured by those human personality traits that are relevant for brands (Kapferer 2008). The brand characteristics come from different kinds of human personality. Therefore, the brand characteristic creates to achieve them differently in terms of different types of packing and advertising. Monster energy drink has been re-creating the band which is refreshing their brand to reinforce more target customers under new campaign. Monster energy drink has no exception to target to the certain age groups. Especially, teenager and youth groups are the most important groups for company to design the extremely targeted marketing strategy to gain more market share. On the other hand, individuation could represent the brand personality of Monster energy drink. To build the brand, the company should think different to capture more targeted customers. It promoted its products and advertising to attract very specialized consumers base, such as gamers, extreme enth usiasts and the hip-hop crowd. 3.2 Brand Identity Brand identity is a unique set of brand associations implying a promise to customers and includes a core and extended identity (Ghodeswar 2008). Brand Identity is represented by colors, design, logotype, name, and symbol which are brand components in customers mind. The packing of Monster is quite different to other energy drinks. For example, the logo has a claw of Monster. It represents the powerful energy for young people. Also, the name is important factors to influence the awareness of this product. The color of Monster makes consumers to create more imagination and attract more attentions. Monster in advertising campaign is trying to cause consumers to challenge themselves and gain more emotional resonance. Also, the capacity of bottle is installed with the same price. More capacity of bottle is the important marketing strategy to catch more consumers. 3.3 Brand Relationships A brand is an active relationship that customers know the value. A significant brand provides meaning and is important to a person because it connects with their life, and they have behavioral, attitudinal and emotional involvement (Varey 2002). The set of associations linked to a brand is the key components of brand relationship. Marketers work to connect a particular lifestyle or personality with their specific brand. Monster use the typically advertising strategy on social events help consumers link the advertising and packaging with the brands. The target consumer of Monster energy drink is teenager and youth. To reach this two segment, company uses different strategies to communicate with their potential consumers and create more new customers with the same interests. For example, they provide more opportunity to communicate with customer by brand celebration ceremony, sponsor sports competition such as surfing, gaming and racing, doodle exhibition. In addition, the subsidiary c ompany of Monster offers the derivative products to gain more market share such as hats, T-shirts, watch and sports products. Also, Monster energy drink established the plan to promote their products in several ways such as social commercial advertising on roadside, shops refrigerator and back of vocal concert tickets. 3.4 Brand Community The importance of brand community has already become the major trend for company to communicate with their consumers. The famous advertising spokesperson for company could enhance the effectiveness of advertising. For example, Michelin sponsored the races around the world. A numbers of marketers use Tiger Woods as an endorser for their brand. These are the classical tools to implement the brand community as the new strategy and share the brand value through servicing or animations. Wiegandt (2009) claimed that the existence of brand communities has the potential to reduce the cost of advertising, brand communities not only provide firms with a pool of suitable and highly motivated customers to choose from, but also to learn the social knowledge from brand communities. Monster energy drink has built many monster sports communities for their consumers. The Monster Army is one of the largest communities for great numbers of athletes and fans Monster Army could make people get insider ac cess to the Monster Energy lifestyle Athletes, Sponsorship, News, Music, Contests and Events. The Monster Army is a legion of athletes and fans that represent the brand all over the world. People could get together to share the information and experience from the brand communities and they provide a convenient way of communicating to its customer such as Facebook, Twitter, iTunes and YouTube. 3.5 Brand Stakeholder Relations Stakeholders contribute to companys business in exchange for the value that it delivers to them (Finskud 2009). Company need to secure the value of their stakeholders in order to gain more profit from existing market. Successful branding can have a dramatic impact on consumers by providing the opportunities to offer the brand to appropriate stakeholders. Monster is concerning the connection with their stakeholders. They created the new plan for their stakeholders. Monster energy drink has a strong relationship with their rock bands partner. It provides more opportunities for their loyalty consumers to see the great rock singer. Also, it still sponsored some special sports event to attract more potential customers and support their brand communities become successful. 3.6 Brand Semiotics Monster Energy is a brand of energy drink manufactured by Monster Beverage Company of Corona, California. It was one of the first drinks marketed in a 16-ounce can. It is available at most supermarkets and convenience stores in the U.S. and Canada. The original Monster energy drink comes in a black can with a green M logo. Monster pull tabs are unique from standard pull tabs in that they are punched with an M instead of a large hole (Energysip.com 2011). The semiotics is important because its identify Monster energy drink to the world. Monster energy drinks semiotic is all about building brand awareness and people trust about its products. This semiotics will be showed on all promotional item and document so it will support companys image. Also, the attractive semiotics of Monster energy drink could influence the imagination of consumers and pulling the attention of consumers. 3.7 Typography Typography is a design of the text, which covers a wide range of things, such as books, poster and website which are textual. Also, the words on paper or screen affects on the area around the words, the size and proportions of those channels (Friendsofed, 2011). The main job of typographer is to make things clear and to make things work, to make sure that the text is legible and that the underlying structures in the authors manuscript (such as headings, chapters, and sections) are accurately reflected in the final work (Friendsofed, 2011). Typeface is a set of characters drawn from the same design. Times and Arial are typefaces. Strictly speaking, Times Regular and Times Bold are different typefaces, but theyre part of the same typeface family. Typeface is a significant of the visual component (Friendsofed, 2011). 3.8 Brand Strategy Brand strategy is a plan of the brand which will concern with the objectives. As well as, the strategy should be differentiate and maintain the customer which relate to the brands vision. The brand strategy is affect on the brand behavior and brand experience of the business. (Brandchannel, 2010). Developing a brand strategy can be one of the most difficult steps in the marketing plan process. Its often the element that causes most businesses the biggest challenge. Teenagers and young adults are undoubtedly the core consumer group for monster energy drinks. Brand strategy of monster is focus on teens and youths segments. Monster reached its core market of males aged 18 to 32 by flooding retailers with giant cans of its various energy drink offering, in essence supersizing the much smaller cans sold by Red Bull. Its aggressive image, striking packaging, and oversized cans have helped monster expand its position in growing energy drink market. With such a young core consumer base, Mons ter energy drink marketing focuses on youth themes and strategies. Monster improves their brand image through sponsorships of extreme sporting events and lifestyles, such as wakeboarding, skateboarding, motocross, and surfing (Simon, 2007). The most current trend in energy drinks marketing is from its users in cyberspace. Thus, monster energy has created their webpages to show their drinking products and their events. This kind of exposure is a boon to marketers, because they are in effect advertising the products. Moreover, it improve brand image and reflects strong grassroots support. 3.9 Employer Branding It can be defined the Employees branding as an image of the company which will effort to communicate with the current and future employees to make them satisfy with their workplace (Reach Information, 2008). An employer brand is a collection of ideas and beliefs that influence the way current and potential employees view an organisation and the employment experience that organisation is offering. It communicates the companys culture and values and helps to ensure employees are passionate about, and fit in with, the organisational culture to help move the company forward. For an employer brand to be successful, it should focus on the entire employment experience, organisational personality, goals and values. Therefore, the monster corporate brand supports the employer brand. Monster used peers influence to attract great people who have the passion and positive attitude in the job. Also, interview is often the most important battle to win. An organisations employer brand and reputation go a long way in attracting people and this is particularly beneficial for many larger companies. Monster should work harder on their employer brand and promote their image through public relations, advertising and word of mouth. 3.10 Brand culture Brand culture is the cultural dimensions or code of brand history, image, myths, art, and theatre that influence brand meaning in the market place (Schroeder 2008). Monster brand cultural is a company culture in which employees live to brand values, to solve problems and make decisions internally. Monster Energy Drink is one of the newer breed of soft drink. Monster energy is the No. 1 Energy brand in the USA. First launched in the USA in 2002, Monster energy has been the innovator in the energy category in the USA, pioneering the 473ml can, 710ml resalable can, 946ml can, Juice + Energy and Java Monster. Monster energy builds a close and credible association with its core target market through its sponsorship of athletes and events that generate media coverage and re-enforce brand imagery (Schweppes, 2011). Section Four Agency Pitch 4.1 Situational analysis In the future, we would like to choose a new branding approach which promotes Monster into Chinese market. Because China is thought to be the center of the Earth and the third largest country in the world (after Russia and Canada).The country has the largest population in the world. China is a time-honored country; it has more than 5000 years history. The culture of china is more traditional and conservative. After China joined the World Trade Organization (WTO), many retail investors from all over the world are developing quickly in China. They are expanding their market size and share, thus Chinese retailers are facing more severe competition. Chinas economy under the past 30 years has changed from a centrally planned system that was huge closed to international trade to a more market-oriented economy. It has a rapidly increasing private sector and is a major player in the global economy. China is a rapidly rising global economic power. Overall growth has an average which between 7 to 8 percent for more than 10 years, with some markets expanding much more rapidly; In terms of the population of 1.3 billion, China presents the largest consumer market which is the most populous nation in the world. According to The World Factbook (2010), the labor force in China is 813.5 million in 2009 and it is the first rank if compare to the world.The government of China is very stability for foreign company to do international business in these days. In June 2010, China raised their foreign investment to the second-highest even the global economic recovery show signs of weakening. 4.2 Competitor media analysis Monster has a competitor-Red Bull functional/energy drink. Red Bull energy drink is one of the earliest brand names in the field of functional/energy drinks in the world. Through the long-term development and publicity, the Red Bull has been spread into the countries of Asia. It coming into being 40 years ago in the beautiful South East Asian countryThailand, is one of the earliest brand names in the field of functional/energy drinks in the world. Through the long-term development and publicity, the Red Bull has been spread into the countries of Asia. Although the other energy drinks such like Red Bull has already spread in Chinese market. Through Medias and promotion, the Red Bull brand had been widely known in China within two years. 4.3 All about Monster Unlike Most companies, monster energy drink has their characteristics, they did not spend plenty of money to advertising and promotion to tell customers how good their products are, they choose to support scene, bands, athletes and fans. Monster sponsors athletes so they can make a career out of their passion. Monster is way more than an energy drink for customers. Energy drink is the quite new Market in China, and the assumed competitor is Red bull, thus Monsters package will be very different from red bull as it is in U.S.A now. Marketers will also do the localization to fit in the one of largest market in the world, for example: using Chinese character. According to the income level in China, marketers will decide an acceptable price, and the red bulls price in china is definitely our reference, we will make the price 5% lower than red bull. In 2010, Monster Energy will expand their market and release their products to other countries. most companies spend their money on ad agencies, TV commercials, radio spots, and billboards to tell customers how good their products are, but Monster does not, they choose to support scene, bands, athletes and fans. Monster sponsors athletes so they can make a career out of their passion. Because the Monster Energy Drink focuses on urban market and young customer base, the media choice and media strategy adopted should reach its aims. Brand awareness and image are necessary to succeed. Campaign must connect with the target to encourage trial purchase and eventually brand loyalty. In order to gain enough attractions for this campaign, rational investment in media and unremitting efforts for advertising are demanded. There are some effective ways helping for advertising this campaign. Firstly, television, as a major staple in any campaign, gives a direct demonstration of the advantages of Monster. A profile match strategy will be implemented in TV media approach. Prime time television advertisement in Teens channels and X sports programs is very efficient, such as Adventure and Skate board TV show. Secondly, mobile Billboard is a good choice of advertising. It draws attention to a message by sending it directly to the customer. It could reach a particular demographic target and achieves market saturation. Thirdly, well use of transit is very important too. Through penetrating every part of community, it delivers high-profile exposure near point-of-purchase location. We will find the largest drink distributor in the world which is also running business in China to support Monster energy drink, therefore Coca cola will also be our partner in China, same as in U.S.A. In terms of Promotion, we will follow the same methods what Monster now is doing in U.S.A, which is not doing advertising much, but sponsor and support the local athletes, bands, and sport events. 4.4 Limitation Energy drink is a quite new product in the world, thus a lot of information is too hard to reach, and there are rare studies related to energy drink, so the resources researchers can get is limited. In addition, according to our research purpose, during the seminar, all of researchers have agreed that Energy drink is a specific market and different from other soft drinks, it should be individual analyzed, hence, we set up Monsters opponents which are energy drinks companies only. And this decision has become our restriction during the research, because we all focused on energy drink companies, and assumed them as Monsters only opponents. CONCLUSION To sum up, Energy drink is a new campaign in drinks companies, and this market is not only enlarging, but lucrative. Everyone drink company wants to be the first brand in this field. As previous chapters discussed, Red-bull and Monster are considered to be the first-two brands in energy drinks. The competition between them is keen. How can Monster be won in this campaign? In this study, researchers all agreed that Monster should pay more attention on overseas markets, and the reasons is, the endorsers of Monster are all based in USA, but worldwide famous in their own audiences, on the other words, their followers are everywhere crossing over the world, thus Monster should utilize this opportunity to introduce their product broadly, and build up their brand image as well. For example, Energy drinks in most oriental countries is not common at the moment, consumers there are still need to be developed, Monster should try to be there as the first arrived energy drink, and then proceed to branding themselves as the first brand energy drink through most common social medias, meanwhile doing the same method as they are still working on in USA, sponsor the local stars and sport event, localizing themselves, furthermore, while Monster is worldwide everywhere, they can earn not only income but also the reputation, this could be another positive instrument for Monster to win the competition in their hometown USA. Researchers believe this way could be help for Monster energy drinks future business

Durkheimian Theories Applied to Buffalo Creek Essay -- essays research

  Ã‚  Ã‚  Ã‚  Ã‚  This essay will describe Emile Durkheimà ¢Ã¢â€š ¬Ã¢â€ž ¢s concepts of social integration and social/moral regulation and will explain how Durkheim connects them to suicide. It will then utilize those concepts to analyze the social effects of the Buffalo Creek flood, as described in the book à ¢Ã¢â€š ¬Ã…“Everything In Its Pathà ¢Ã¢â€š ¬?, by Kai T. Erikson, showing other consequences besides higher suicide rates. Durkheimà ¢Ã¢â€š ¬Ã¢â€ž ¢s concept of social integration refers to social groups with well-defined values, traditions, norms, and goals. These groups will differ in the degree to which individuals are part of the collective body, also to the extent to which the group is emphasized over the individual, and lastly the level to which the group is unified versus fragmented. Durkheim believed that two types of suicide, Egoistic and Altruistic, could stem from social integration. Egoistic suicide resulted from too little social integration. Those people who were not sufficiently bound to a social group would be left with little or no social support in times of crisis. This caused them to commit suicide more often. An example Durkheim discovered was that of unmarried people, especially males, who, with less to connect them to stable social groups, committed suicide at higher rates than married people. Altruistic suicide is a result of too much integration. It occurs at the opposite end of the social integration scale as egoistic suicide. Self sacrifice appears to be the driving force, where people are so involved with a social group that they lose sight of themselves and become more willing to take one for the team, even if this causes them to die. The most common cases of altruistic suicide occur to soldiers during times of war. Religious cults have also been a major source of altruistic suicide. In Durkheimà ¢Ã¢â€š ¬Ã¢â€ž ¢s concept of social/moral regulation, society imposes limits on humans to regulate their passions, desires, expectations, ambitions and roles. When these limits or social regulations break down, the controlling authority the society once had no longer functions and people are left on their own to make their own plans. In societies that have low levels of social regulations, a state of Anomie, or normlessness, can occur and affect the whole society or just some of its groups. Anomic suicide was more prevalent in this type of society. Anomic suicide basically involve... ...e old communities threw all kinds of different people together. At the risk of sounding superior, I feel we are living amidst people with lower moral values than us.à ¢Ã¢â€š ¬? (208) In conclusion, the flood at Buffalo Creek destroyed the inhabitantà ¢Ã¢â€š ¬Ã¢â€ž ¢s very social fabric. This in itself is not unique, but what was unique about Buffalo Creek is that there was no post disaster euphoria, where people who have survived the disaster are uplifted by the fact that the community is still present and viable. That was not the case in Buffalo Creek, mostly in part due to HUDà ¢Ã¢â€š ¬Ã¢â€ž ¢s internal policies but also due to the very devastation caused by the flood. The other thing that was unique about Buffalo Creek was that ninety-three percent of the survivors had diagnosable emotional disorders eighteen months after the disaster. Usually survivors of disasters are able to get over it and move on, but the survivors of the Buffalo Creek disaster were not able to do this because of their total loss of à ¢Ã¢â€š ¬Ã…“Gemeinschaftà ¢Ã¢â€š ¬? or sense of community. Sources: Erikson, Kai T. à ¢Ã¢â€š ¬Ã…“Everything In Its Pathà ¢Ã¢â€š ¬? Touchstone 1976 I1, http://durkheim.itgo.com/suicide.html, Dunman, L. Joe à ¢Ã¢â€š ¬Ã…“The Emile Durkheim Archiveà ¢Ã¢â€š ¬?, 1999

Why does Kirsner think that amateur producers of video on You Tube will give way to the professional big media players?

There are a number of reasons used by Kirsner to support his views that amateur producers will given way to professional big media players. Firstly, it is due to their lack in value-added content.Undoubtedly, viewers were curious and attracted to the humorous video clips initially but such a ‘market’ has become too saturated and boring as more and more amateur producers try to follow suit.As such, viewers would switch back to familiar professional productions which are not a waste of time in watching. He felt that people nowadays are more selective as they have more choices and would want to choose the better ones.This is especially so when these big media players are entering the internet market to bring up the production quality to re-attract the viewers. Kirsner further cited examples where many of the previously popular amateur producers were still ranked high on the web only because they had merged forces with the professional big media players.Another reason is tha t Kirsner believe that amateur producers do not have the large revenue to spend on marketing, unlike the big media players. They could only rely on word of mouth or simply hope that their movie clip was ‘discovered’ by viewers. Thus, it would only be a matter of time before they become forgotten.Finally, Kirsner mentioned that even if the amateur producers were able to attract a large group of viewers, most of them were usually unable to come up with interesting content to sustain the viewers’ interest.Therefore, Kirsner believed that it would only be a matter of time before such amateur producers of video on You Tube give way to the professional big media players.2. Do you think most informed Americans would find Kirsner’s predictions about the big media corporations dominating 80% of viewers compared to 20% for amateur videos is accurate?In my opinion, I do not think that most Americans would find Kirsner’s predictions about the big media corporat ions dominating 80% of viewers compared to 20% for amateur videos is accurate.No doubt, there will be a shift in the viewers’ taste but the shift will not be so great as there would still be unforeseen circumstances when the professional producers were not at hand to film the interesting content such as an earthquake, a tsunami or a hurricane.Many of such video clips were taken by amateur producers and posted on the internet for viewers as they happened to be at the scene and were armed with a video camera.3.  Ã‚   his prediction of 60/40?I believe that his 60/40 prediction is likely to be more accurate. As mentioned in his article, the latest professionally produced had nearly attracted 900, 000 viewers daily but that definitely would not account for the majority of the population.It is likely that the big media players had re-attracted the older viewers but not the younger generations. This is especially so when young people usually do not have the patience to watch long serial. They would rather watch the short humorous video clips by amateur producers. In fact, many of my peers today still discuss and share the amateur productions that they have watched.There are also many comments and discussions still posted on the internet about the video clips. It could be a sort of peer pressure for them to continue watching as they might feel out of place if they had not watched such clips.Kirsner had also mentioned in his article that there had already been evidence of amateur producers ‘developing continued series’ (Kirsner Scott, 2006), thus the number of viewers is unlikely to drop too low.BibliographyKirsner, Scott. 2006. As online viewing booms, the amateurs give way to big media. http://mecury news.com/mld/mercurynews/news/editorial/16154786.htm

Kinematics analysis of data Essay

From the data we gathered on this experiment, the effects of the height of the track can greatly affect the acceleration of the cart. Base on the data on the table, the higher the height of the track will have higher acceleration and will lead to higher sinÃŽ ¸. From this, it implies that the higher the displacement of the track will lead to the higher acceleration of the cart. The reason why the cart will have higher acceleration to higher displacement is because of the continues gravitational pull to the cart without restriction to its track. Time and the inclination of the track are interrelated to each other. As for the higher the inclination of the track will lead to shorter time to takes the cart to goes down to the track. The time will become shorter because as for the higher the inclination of the track will also have higher acceleration which means the cart will become faster and that’s why it will takes shorter time to goes down to the track. The difference between the picket fence’s acceleration and the value of g is the value of the slope of a graph of average velocity versus time will be the acceleration due to gravity of the falling object. And also the value of g is the computed value for the free fall acceleration, while the picket fence’s acceleration is the value that gathered by manual experimentation for the free fall acceleration, that is also why the data on the g of table 2 and the data on table 3 have the similarities on the digits or values.

Next Plc Competitive Analysis Essays

Next Plc Competitive Analysis Essays Next Plc Competitive Analysis Essay Next Plc Competitive Analysis Essay The objective of such an analysis is to investigate how the organisation needs too form its strategy in order to develop opportunities in its environment and protect itself against competition and other threats (Lynch, R 1997). The report will use the Porter Model to give an idea what kind of influences exists and how a company can deal with it. Fig. 3 Porter? s Five Forces Model Bargaining power of suppliers Source: see Chapter 7 To what extend have the suppliers of NEXT power over the company? In the case of NEXT the influence is limited because there are a lot of providers in this sector. If a supplier were to ask for an increase in his price, or for other better conditions, his customer could easily replace him in a short period of time. Therefore mutual dependence is rated low. Bargaining power of customers So far as the customer is concerned he has probably the most power because it is he who buys the product and spends his money. The impact of an individual buyer who goes shopping at a branch and seeks price cuts is likely to be negligible. However speaking more generally, if the phenomenon was multiplied by many thousands of price conscious customers who are not willing to pay the ticket price, management will need to cut prices to avoid losing sales. Because clothing is not very item specific a pullover is a pullover whether you buy it from NEXT or Marks and Spencer. The only way to attract consumers to buy a company? s products instead of the competition? s, is to add value, such as label, style, price or quality. But still there is no guarantee that NEXT will perform better than other clothing companies. The customer decides which product he likes not the company. Threat of new entrants to the industry A threat to NEXT are the new competitors entering the market. Maybe not the small ones because there is a lot of capital needed to go head to head with NEXT the threat comes more from the big labels, department stores or chain companies outside the UK. Companies such as Calvin Klein and Donna Karan, for example, have money, knowledge and the power to enter the clothing market in a short period of time. Both which opened their 8,000 to 10,000 square feet stores on New Bond Street or Ralph Lauren which opened his 45,000 square feet store in central London demonstrate how to infiltrate a rather conservative domestic market. Additionally, US catalogue retailers are venturing into the UK market. Lands? End, the ninth biggest mail order company in the US, had opened a subsidiary in the UK but also struggle from the strong rivalry, sales are down by 1. 9% to USD 143m (2000). Threat of substitute products or services Another threat in the eyes of Michael Porter is the issue of substitution. Speaking of the clothing retail market this problem is not a big issue. A pullover can be a substitute for a jacket, or trousers for skirts, but since NEXT is provider of all these items anyway so the impact of a substitute is limited. However the threat in this market is that NEXT fails to note these trends. The Customers would substitute NEXT with a trendier company if their products are not stylish, interesting or mainstream enough to attract customers or the timing is wrong. Rivalry among current competitors There exist a huge number of clothes retailer in the UK approximately over 25,000 combined with other outlets make them more than 45,000. This indicates a high rivalry between competitors. In this phase of the market cycle where there is more or less no growth, competition is often price-based and therefore very aggressive. To build customer loyalty with price cutting strategies is very difficult if not impossible. That means consumers are looking for the best offer with regard to price, service and quality. If NEXT wants to increase market share it must take sales from its competitors and that increases rivalry. So it is a kind of price spiral where companies have to cut prices to sell their products. This leads to decreasing margins and probably to less competitors. This can be seen in the grocery shopping sector where competition was such though that only a few big companies survived. Another issue are the high export exit tariffs. If a company like NEXT, Marks Spencer or CA want to leave the UK market it means they have to sell all their branches and get rid of most of their employees. This causes a lot of problems in terms of the relevant trade unions, bad publicity or cost for developing a social viability plan. These are some reasons why companies mostly stay in their known marketplace instead of leaving them for new opportunities

The scope of the doctrine and remedies for frustration of contract in English law Essays

The scope of the doctrine and remedies for frustration of contract in English law Essays The scope of the doctrine and remedies for frustration of contract in English law Paper The scope of the doctrine and remedies for frustration of contract in English law Paper Essay Topic: Law The courts have interpreted the scope of the doctrine of frustration narrowly, in accordance with the principle pacta sunt servanda agreements must be kept. If the courts readily held that a contract was frustrated, it would cast significant doubt on an array of agreements that make commerical enterprise possible. As Lord Radcliffe advised in Davis Contractors Ltd v Fareham UDC, [f]rustration is not to be lightly invoked as the dissolvent of a contract.i This discussion will first examine the underlying reasons for the narrowness of the doctrine before considering the specific limitations. Here it will be argued that in some instances the courts decisions have been inconsistent and in others they have been unduly harsh. The following part of the discussion will examine the remedies available to parties of a frustrated contract, as found under the Law Reform (Frustrated Contracts) Act 1943. The deficiencies in the statute will be explored, amongst them ambiguity, which has led to the rare use of the Act. Instead, parties have opted to draft out the Act and include provisional clauses of their own. These force majeure and hardship clauses provide for a solution if a supervening event occurs which makes it impossible or more onerous for one party to perform. With the unsatisfactory state of the law governing frustration, it will be posited that these clauses are vital to retain an element of certainty in commercial contracting. The scope of the doctrine of frustration Contract law is founded on the principle that liablity for non-performance is strict. While this seems particularly severe, it is substantiated with the belief that parties receive valuable consideration for taking risks. The allocation of risks provides a major function of the law of contract: it enables individuals and corporations to plan for the future with a moderate degree of certainty and hence to maximise their freedom of action.ii A contract can only be frustrated when performance becomes impossible, or a supervening event takes place that would make performance radically different to that which was contracted to by the parties. If frustration is sufficiently pled, its result is to bring the contract to an end. Given this drastic outcome, the courts have interpreted the scope of the doctrine narrowly in order to preserve the sanctity of contract.iii Paradine v Jane is most frequently cited to demonstrate this: When a party by his own contract creates a duty or charge upon himself, he is bound to make it good, if he may, notwithstanding any accident by inevitable necessity, because he might have provided against it by his contract.iv Furthermore, if a party feels that they would be unable to perform if a supervening event occurs, they should provide for it in the contract. Many supervening events that can impede performance are foreseeable and parties should construct their contracts accordingly. There are several circumstances that may qualify for discharging the contract on grounds of frustration. These include the subject matter of the contract being destroyed; illness or incapacity of a contracting party; the non-occurrence of an event that formed the foundation of the contract; supervening illegality.v It is certainly not a rule that these circumstances will frustrate a contract. As Lord Sumner stated in Bank Line Ltd v Arthur Capel and Co, ultimately the frustration of an adventure depends on the facts of each case.vi There are three main limitations to the doctrine. Firstly, if there are provisions in the contract that provide for a solution if an event occurs, then an argument based on frustration is unlikely to be entertained as the parties have already provided for the occurrence.vii Secondly, if the event is foreseeable, the parties are unable to avail of the doctrine of frustration. In Amalgamated Investment and Property Co Ltd v John Walker Sons Ltdviii the claimants sought to set aside a contract for sale of a property, when they found that a day after they had signed the contract, the property became listed and could not be redeveloped. This reduced the value of the property by approximately 90%. The court held that the contract was not frustrated because the claimants were aware of the risk, as evidenced by a pre-contract enquiry as to whether the building could be listed. The supervening event did not fulfill the test set by Lord Radcliffe in Davis Contractors Ltd v Fareham UDCix it did not render [the performance] a thing radically different from that which was undertaken by the contract.x In Krell v Henryxi Vaughan Williams LJ expressed the foreseeability test in terms of whether the event was anticipated or not. Despite the logic of this proposition, it has not been without challenge. In The Eugenia, Lord Denning stated that: It has frequently been said that the doctrine of frustration only applies when the new situation is unforeseen or unexpected or uncontemplated, as if that were an essential feature. But it is not so.xii In stating this, Lord Denning relied upon the judgement in WJ Tatem Ltd v Gamboaxiii where a charterparty was held to be frustrated, even though it was foreseeable that the ship would be seized. It is difficult to reconcile these judgements with previous ones that have been decided, and it is indeterminable as to how future courts will rule on this test. A third limitation on the doctrine of frustration is if the event is self-induced. In Taylor v Caldwell, Blackburn J stated that frustration applied where performance had become impossible without default of the contractor.xiv The way in which the courts have interpreted a self-induced event is not free of controversy. In J Lauritzen AIS v Wijsmuller BV The Super Servant Two Bingham LJ stated that frustration had to arise from some outside event.xv In this case, the defendant contracted to transport an oil rig with either the Super Servant One or the Super Servant Two carrier. The defendant intended to use the latter, but it sank, and the Super Servant One had been allocated to other contracts. The Court of Appeal held that the contract was not brought to an end because of the sinking of Super Servant Two, but because of the defendants election not to use Super Servant One, therefore the contract was not frustrated. Treitel has criticized the reasoning of this judgement on the grounds that after the loss of the ship, it became impossible for the defendants to perform all its contracts during the period in question with only one operable carrier. Treitel further argues that in such a circumstance, where a party has entered into a number of contracts with other parties, and a supervening event does not permit him to satsify all those contracts, he can, provided he acts reasonably, elect to perform some of the contracts, and claim that the others have been frustrated by the event.xvi This argument certainly has merit and would lead to a far more just result than that decided by the court. The Law Reform (Frustrated Contracts) Act 1943 In cases where a contract was frustrated, the common law was ill-equipped to provide a remedy. This lead to unjust decisions, such as Chandler v Websterxvii where a contract was frustrated but the aggrieved party was still liable to pay. The rights of the parties were determined solely on when the obligation to pay arose before or after the frustrating event. If they arose before, then there was still an obligation to pay, regardless of whether there had been a total failure of consideration. In 1943, the Law Reform (Frustrated Contracts) Act [hereinafter the Act] was passed primarily to resolve this situation.xviii Shortly before the enactment of the Act, the House of Lords reversed Chandler in the case of Fibrosa Spolka Akcyjna v Fairbairn Lawson Combe Barbour Ltd.xix Money paid before the event was recoverable when there was a total failure of consideration. This was an improvement in the state of the common law, but it was still not satisfactory as it did not allow the payer to recover money where there was only a partial failure of consideration, and furthermore, the payee could not set off expenses that he legitimately incurred. Under s.1(2) of the Act, money paid before the frustrating event is recoverable and money payable before the event ceases to be payable, subject to legitimate expenses incurred before the event. Section 1(3) further provides that if one party has derived a valuable benefit from anything done by the other party, then the judge may order that party to pay a sum in respect of it. In BP v Hunt, Goff J stated that the fundamental principle underlying the Act itself is prevention of the unjust enrichment of either party to the contract at the others expense and its purpose was not to apportion the loss between the parties.xx As McKendrick points out, this interpretation is not without challenge, and an alternative analysis is that the Act is designed to provide a flexible machinery for the adjustment of loss.xxi The purpose of the Act is therefore still in doubt. There are more specific criticisms levelled by McKendrick.xxii Whilst they cannot all be addressed here, it is important to identify the primary difficulties. Firstly, s.1(2) does not cover money paid after the event; the payor would have to resolve this at common law where there is little respite. Secondly, it is difficult to ascertain how loss will be calculated between the parties. If the payor has given the payee à ¯Ã‚ ¿Ã‚ ½20,000 which has been expended in performance of the contract, how much can the payee retain? McKendrick states that the subsection is not well drafted and that inadequate consideration has been given to the apportionment of any losses.xxiii Section 1(3) is the most controversial part of the Act and was critical in the case of BP v Hunt. The word benefit has been given an unnatural and artificial meaning, and the way in which Goff J resolved the matter in BP can lead to less desirable results. The value of the benefit and the just sum to be awarded is totally left to the discretion of the trial judge, which is liable to lead to inconsistency in the future.xxiv Ultimately this creates further uncertainty and ambiguity, making it difficult for parties to determine their actual remedies under the Act. Force majeure clauses As the law currently stands, it is uncertain as to whether the courts will discharge a contract on the ground of frustration due to a supervening event, and if they do, the remedial position of the parties is entirely unclear. Parties can reduce this uncertainty by agreeing on a list of events beforehand which constitute force majeure. Parties can also widen the parameters of these clauses beyond the scope that the courts would ordinarily allow. For instance, price fluctuations would not ordinarly be held to frustrate a contract in the courts, whereas parties can state in their contract that it will constitute a force majeure event. The importance of force majeure clauses cannot be overstated in the drafting of commercial contracts. In Bremer Handelsgesellschaft mbH v Vanden Avenne-Izegem PVBA,xxv Mocatta J believed that there was much to be said for Counsels submission that there was no room for the doctrine of frustration to apply when elaborate provisions, by way of force majeure clauses, were in place. During uncertain economic times, businesses will try to rely on the doctrine of frustration and force majeure clauses inserted into their contracts that provide for such events. This was the case in the wake of the terrorist attacks in the US in 2001, when businesses sought to discharge their contractual obligations through reliance on force majeure clauses.xxvi However, they will only be successful if their provision has the clear intention of resolving the consequences that arise out of the supervening event. If a provisional clause is not drafted to properly account for the event, the court will not give it affect. In Thames Valley Power Ltd v. Total Gas Power Ltd xxvii the defendants entered into a 15-year contract with the claimant for the supply of gas, which contained a force majeure clause. In July 2005, due to the sharp increase in gas prices, the defendants informed the claimants that this constituted a force majeure event and they would be unable to supply the gas until the prices fell. The claimants argued that the increase in prices did not fall into the scope of force majeure, and the event had not rendered performance impossible; it merely made it less profitable. In his judgement, Clarke J ruled that the force majeure clause which the defendants relied upon did not sufficiently cover the increase in gas prices. He cited another force majeure case, Tennants Lancashire Limited v Wilson CS Co Ltd, where Lord Loreburn observed that: The argument that a man can be excused from performance of his contract when it becomes commercially impossible seems to me to be a dangerous contention which ought not to be admitted unless the parties plainly contracted to that effect.xxviii In order to make sure that every event is covered under force majeure, some parties draft the clauses in very general terms. However, the courts will not necessarily interpret a force majeure clause to cover every event, despite the wording of the contract. In Metropolitan Water Board v Dick Kerr Coxxix a contract to build a reservoir in six years contained a provision that allowed for an extension in the event of time delays, whatsoever and howsoever occasioned. The courts interpreted this to mean that it gave the builder a period of grace for non-frustrating delays. It did not cover the actual event government intervention in WWI which required him to halt work and sell his construction plant. Hence the builders plea of frustration was successful. Therefore, force majeure clauses can be seen to cover events that have the possibility of resolution within a short period of time, but obviously cannot cover an event that renders performance impossible. When the court rules that a contract is frustrated, it is terminated. As Treitel notes, this inflexibility leads to all or nothing solutions,xxx which is often not what the parties want. Provisional clauses therefore have the further benefit of allowing the parties to stipulate a modification to the contract, allowing for extra time or for an alternative mode of performance at an additional cost. Conclusion The effect of a supervening event is to throw a contract off course. Rather than mitigate the ensuing uncertainty that is caused, the law in its current state creates further ambiguity. The indefinite wording of the 1943 Act creates further uncertainty when it comes to the remedial standpoint of the parties. As McKendrick observes, it is perhaps fortunate that a frustrated contract is a comparative rarity in commercial practice and so the deficiencies in the Act [] rarely come to light.xxxi In light of this, force majeure and hardship clauses provide for a degree of certainty and flexibility in commercial contracting. Not only can parties make provisions for what constitutes a force majeure event, but they can stipulate the consequences of such an event. With contracting parties realising these benefits, it is common for even small businesses to incorporate provisional clauses into their agreements. However, contracting parties must be diligent in drafting these clauses so that they sufficiently account for the supervening event, otherwise they may find that they are still subject to the courts determination and the uncertainty that ensues.

Raise Money to Publish Your Books

Raise Money to Publish Your Books I receive a dozen requests for money to publish per week. Sometimes more. Some just want me to write them a check. Others want me to point them to a grant that covers all costs. Sometimes I can find a small grant for them to apply to (usually in the hundreds at most), but I always point them toward crowdfunding. Youd be amazed at how many people dont want crowdfunding. The reasons are crazy (and these are from actual emails): 1) You have to work too hard; 2) You have to understand how to do a video; 3) You have to know people to promote to; 4) Part of the money goes to someone else (i.e., the crowdfunding entity); 5) Most crowdfunding doesnt succeed, so the odds of failing make it not worth the trouble; 6) I dont like marketing. Well, sweet people, if you think any of the above, then you really should not be publishingperiod. You will experience all of the above (with maybe the exception of the video) in whatever publishing experience you choose. Writers all over the world are choosing crowdfunding to jump-start their books. In case you do not understand crowdfunding, it consists of this: 1) You study publishing projects on crowdfunding sites to get an idea of what makes for success. 2) You sign up with your project at one of the crowdfunding sites (Kickstarter.com, Indiegogo.com,RocketHub.com, Unbound.com, Crowdfunder.co.uk). 3) You decide how much you need (you pad it with the fee of the crowdfunding entity). 4) You decide what rewards you want to give to pledgers who offer to support your project (you work the expense of those rewards into your budget). 5) You set a time frame for supporters to pledge. 6) You post your video, budget, justification, endorsers, and/or description of your book/project. 7) You work it like a blog, a newsletter, a social media page. 8) You ask for support. You promote. You seek endorsements. Again, you promote. Learn more here: https://www.theguardian.com/books/2016/sep/14/how-kickstarter-became-one-of-the-biggest-powers-in-publishing-crowdfunding You want money to publish your book? Crowdfund. If you find you arent successful crowdfunding, then step back and study what you need to change, because its your prowess at crowdfunding that serves as a barometer as to how well youd sell any book.with any publisher.in any genre.at any time.

Importance of Play Pedagogy in the Curriculum for Young Children's Essay

Importance of Play Pedagogy in the Curriculum for Young Children's Learning and Development - Essay Example r hand is a preset framework that outlines all what learners should be taught the quality and to some extent the methods that should be used, it however provides allowance for the teacher to act flexible based on the education setting or context. Most definitions of play tend to emphasize on the fact that it is a non-serious activity done for enjoyment especially for children, bearing this general definition in mind, one immediately sees why the idea of uniting it to pedagogy and curriculum would be a challenge to many. Pedagogy is seen as a formal and serious construct and there traditional schools f though imagined that the only rile lay would serve in pedagogy was disruptive as opposed to constructive. Therefore this ensured that play was separated from the curriculum and by extension pedagogy, however studies by constructivists such as Vygostky and Piaget have in the past few decades revolutionize this perception. Background Archaeological and anthropological records show evidenc e of the presence of play, dating back to the prehistoric times, since in various sites, archaeologist have discovered several items that are attributed to a playful human history. This evidence includes dice gaming sticks and bones all, which can be traced as far back to the Palaeolithic era (Fox 1977). Excavations in countries like China have discovered miniature metal and clay toys that are presumed to have been used by children, in addition there in the Egyptian temples there are drawings of adults and children actively engaged in play. Historical and anthropological studies in to the nature of the European childhood have revealed that like today, the classical Greek and roman cultures valued play and comparative analysis indicate that much of what is practiced today evolved from the ex... This paper stresses that role play in pedagogy has radically changed and diversified over time and there is little doubt that it will continue to do so in posterity. However it remains a serious challenge for anyone to make a definitive prediction of the future of the construct owing to the extensive differences in the implementation and integration of play in curriculum. For one despite policy regarding EYFE, many teacher do not spend as much time as they should assisting or supervising play because they fear, rightfully so, that it will negatively affect the measurable output form their learner which in the paper grades. This report makes a conclusion that while there are those who hold that didactic learning is more important than play, empirical and theoretical knowledge proves beyond any doubt that children benefit a great deal from play especially when applied creatively by the teacher. An examination of the various types of play reveals that from the time they are born a child will try to engage in some sort of play and it is through such activity that they interact with the world and independently develop, social, cognitive intellectual and other skills. Therefore it is essential that institutions and individual engaged in pedagogy take to consideration the benefits of play and create time space and opportunity for children to play since in the long run, they will be better students and more balanced in terms of social cognitive advancement if they have ample chances to play as opposed to being continuously drilled.

Article Review on General Moters Debacle Research Paper

Article Review on General Moters Debacle - Research Paper Example General Motors had to call back approximately 1.6 million cars in order to fix their switches which were causing sudden shut down in cars while in motion. The faulty ignition switches are reported to be linked with dangerous driving situations which resulted in 31 crashes and 13 victims in America since 2004 (Young, 2014). As more and more details are revealing about the faults identified in ignition switches it has become clear that the management of General Motors acted extremely irresponsible. On the other hand analysts have also indicated that the corporate bureaucracy of General Motors is significantly slow in responding to the customers’ safety and security issues (Young, 2014). This actually leads to the non-consideration of business ethics and morals while ignoring the fundamental needs of customers. For instance, in the book ‘Business Essentials’ Ebert and Griffin have stated that it is the prime responsibility of corporation to abide by the law and ethics which basically requires them to develop quality products. Moreover, the management must be able to positively contribute to the society (Ebert, 2014). However, if we see the role of General Motor’s management then it is clearly reflected that they did not act ethically which also compromising the greater social c oncerns and corporate social responsibilities of the organization. The CEO of General Motors, Mary Barra said that she came to know about the problem of ignition switches in January. On the other side Robert Lutz who is the global product development’s Vice Chair denied to have any information about ignition switch issues until recently (Young, 2014). When CEO was asked about why she wasn’t informed about the ignition switch faults then she responded that her being unaware of the incident should not be shocking for the prosecutors because General Motors has approximately 219,000 employees (Muller, 2014). The organization is involved in very complex business operations

Injury and Illness Prevention Program Term Paper

Injury and Illness Prevention Program - Term Paper Example The United States Department of Labor addressed this problem and created the Occupational Safety and Health Act of 1970. This act is geared towards the prevention of injuries and illnesses found during work by requiring employers to provide safe, working conditions that are free from dangers for their employees. The act also made the Occupational Safety and Health Administration (OSHA) that serves as the enforcers of the law, and it implements standards that describe methods that employers must utilize to protect their employees from hazards. Some of these standards include fall protection, prevention of infectious diseases, limiting exposure to harmful substances, provision of safety equipment, and giving training for dangerous jobs. It is the workers’ right to be protected on the job (OSHA, n.d.). In 2011, almost three million nonfatal workplace injuries were reported to the United States Bureau of Labor Statistics (2012). 94.8% of these consisted of injuries in the workplace while 5.2% accounted for illnesses. Among the 94.8% of injuries, there are 7 ‘compensable’ claims, which are serious injuries that really hurt the employees to the extent that they could not work, or are disabled. The seven compensable claims are: Other health hazards available in the workplace that can cause illness are non-communicable and communicable diseases. The common non-communicable diseases common in the adult working class are Heart disease, stroke, cancer, chronic respiratory disease, and diabetes. These non-communicable diseases are a burden on the global workforce. According to the World Health Organization (2008), in 2005, Non-communicable diseases made up 60% of all deaths worldwide. Aside from affecting the workers and their families, these diseases can also affect the economy. One example is that the WHO estimates that China can lose around 558 Billion International dollars from 2005-2015 due to

Ethical guidelines of an accountant Essay Example | Topics and Well Written Essays - 1250 words

Ethical guidelines of an accountant - Essay Example The globalization of most industries means new standards of financial reporting have to be followed.In many instances,new standards had indeed been adopted by accounting bodies eager to be of help in contributing to the promotion of the interest of various stakeholders such as varied investors,government regulatory bodies and the employees who also have a stake. Because of their confusing and complex nature, one has to be a detective of sorts to be able to sort out all the information contained in financial statements.Analysis of these statements require a certain degree of skill to be able to make fair comparisons between firms operating in various countries. Admittedly, there had been several efforts to standardize all the accounting rules and practices beginning in 1973 and took more concrete form by 1998 with a creation of the International Accounting Standards Board (IASB).My paper deals with the ethical issues confronting most chartered accountants today. It is because the prof ession of accounting is often a murky environment with various rules and regulations subject to different interpretations. In other words, most of the rules were formed from mere opinions of authoritative bodies. As such, opinions can be subjected to challenges. Despite all the efforts at standardization, there is still a long way to go before all accountants follow the same rules and procedures. Chartered accountants can be subjected to all various pressures for them to fudge the numbers if necessary. This puts them in awkward positions of conflicts of interest.

Critique of quantitative research report Essay Example | Topics and Well Written Essays - 3000 words

Critique of quantitative research report - Essay Example In this review, the mishandling of the various parametric tests has been reviewed, including the most common error of its kind being reported by many critiques in the field- the application of ANOVA tests on non-parametric data in the article Attitudes of Undergraduate Health Science Students: Staff Regard Towards Working with Substance Users: This work represents one of many cases out there when researchers fail to conduct necessary investigations into the nature of the data they obtained for analysis. Statistically speaking, the requisites of conducting analysis on a set of data include cleaning the data, and classifying the same (that is according to its right distribution), so that the results will be cohesive with the distribution type. This paper begins by explaining the contrasting parametric tests and their non-parametric equivalents. It also explains lucidly why certain tests befit a certain category of data, and why their use may fail to impress when used on a different category of data. The instances that bear criticism for their wrongful representation are examined, and their suggested remedies listed. The paper concludes with the recommendation that the researchers re-test the original data so that they can overcome this standing shortcoming. The study Staff Regard towards Working with Substance Users: a European Multi-centre Study is the work of seven medical researchers: Gail Gilchrist, Jacek Moskalewicz, Silvia Slezakova, Lubomir Okruhlica, Marta Torrens, Rajko Vajd and Alex Baldacchino. The aim of the study was to compare the levels of regard that medical practitioners have for working with various groups of patients across eight European nations- Bulgaria, Greece, Italy, Poland, Scotland, Slovakia, Slovenia and Spain. Unwillingness to treat certain categories of patients stems from the perceived difficulties in handling them, lesser rewards from the intensive care required of the medics, and the general

Freud's Psychoanalytic Theory and Existential Psychology Essay

Freud's Psychoanalytic Theory and Existential Psychology - Essay Example Freud thinks that the human mind is made up of three components—the id, the ego, and the superego. Through his actual experience with mentally ill individuals, Freud realized that unconscious needs and childhood experiences determine behavioral patterns. From these observations, Freud created a theory that portrayed development in the form of psychosexual stages. Freud’s theory explains that as children grow or mature, they move through psychosexual stages. At every stage, the pleasure-oriented drive of the libido is concentrated on a specific body part. The effective completion of every stage results in a stable, strong personality later in life. But if a conflict stays unsettled at any specific stage, the person may stay absorbed or trapped at that specific developmental stage (Mitchell & Black 49). An obsession may arise. For instance, an individual with an ‘oral obsession’ is thought to be trapped at the oral developmental stage. Indications of an oral obsession may involve too much dependence on oral activities like eating or smoking (Cavell 214). Freud believes that conflicts in every stage can have a permanent impact on behavior and personality (Guntrip 33). ... Freud’s psychoanalytic theory had a massive influence on twentieth-century knowledge, influencing the field of psychology and mental health. Although a large number of his ideas are criticized or treated with skepticism nowadays, his impact on or contribution to psychology is unquestionable. Psychoanalytic theory was very influential at the time and until now. Those influenced by the ideas of Freud tried to expand his theory and create their own. The theories of Erik Erikson, who is considered a neo-Freudian, have been possibly the most widely recognized. Erikson’s psychosocial development stages explain change and progress all over the lifespan, placing emphasis on conflicts and social relations that emerge during each stage of development (Guntrip 29). One of the Freudian psychoanalytic concepts that was very influential was the structure of personality—the id, the ego, and the superego. According to Freud’s psychoanalytic theory, the mind is composed of two major components—the unconscious and conscious. The unconscious part involves all those external to an individual’s awareness, such as memories, impulses, desires, and aspirations that reside outside the awareness but keep on affecting behavior. On the contrary, the conscious part involves those things that an individual is aware of (Mitchell & Black 48). Freud thinks that the mind is like an iceberg. The visible part of the iceberg, which is the tip, comprises only a small fraction of the mind, while the massive portion of submerged ice embodies the much bigger unconscious part. Besides these two key portions of the mind, Freud classifies human personality into three key parts—the id, the ego, and the superego. The id is the basic component of personality that

Critique of quantitative research report Essay Example | Topics and Well Written Essays - 3000 words

Critique of quantitative research report - Essay Example In this review, the mishandling of the various parametric tests has been reviewed, including the most common error of its kind being reported by many critiques in the field- the application of ANOVA tests on non-parametric data in the article Attitudes of Undergraduate Health Science Students: Staff Regard Towards Working with Substance Users: This work represents one of many cases out there when researchers fail to conduct necessary investigations into the nature of the data they obtained for analysis. Statistically speaking, the requisites of conducting analysis on a set of data include cleaning the data, and classifying the same (that is according to its right distribution), so that the results will be cohesive with the distribution type. This paper begins by explaining the contrasting parametric tests and their non-parametric equivalents. It also explains lucidly why certain tests befit a certain category of data, and why their use may fail to impress when used on a different category of data. The instances that bear criticism for their wrongful representation are examined, and their suggested remedies listed. The paper concludes with the recommendation that the researchers re-test the original data so that they can overcome this standing shortcoming. The study Staff Regard towards Working with Substance Users: a European Multi-centre Study is the work of seven medical researchers: Gail Gilchrist, Jacek Moskalewicz, Silvia Slezakova, Lubomir Okruhlica, Marta Torrens, Rajko Vajd and Alex Baldacchino. The aim of the study was to compare the levels of regard that medical practitioners have for working with various groups of patients across eight European nations- Bulgaria, Greece, Italy, Poland, Scotland, Slovakia, Slovenia and Spain. Unwillingness to treat certain categories of patients stems from the perceived difficulties in handling them, lesser rewards from the intensive care required of the medics, and the general

A Time to Kill Essay Example for Free

A Time to Kill Essay A young black girl is walking down on a road on her way home from the store. Two white males in a truck drive up slowly behind her back and aggressively pick up the girl and rape her. She is found almost dead and rushed to the hospital. The two rapist was arrested and bring in to jail. On the way to the hearing right outside the courtroom, the father of the black girl steps out and fires 3 shot which killed the 2 suspects. The father was arrested and put into jail. The town is split into two sides. One side understands Carl because a lot of fathers would have done same thing in his situation, but on the othere side that contained most of the town people want him to be punished in the gas chamber. Jake Brigance, a young and idealistic, inexperience white lawyer is hired by a murderer, of the two rapist, who raped her daughter. Brigance an easy going liberal white lawyer in town, whose client always leaves without payment. Carl Lee Hailey, a black, charged of two counts of murder in the first degree, trapped in a judicial system that is greatly swayed by the racism of the world beyond. Jake Brigance as lead council, one of the few white southerners was given the impossible task proving that Mr. Hailey, innocent. Impossible, because of a mostly white county, and for a reason of win-at-all cost prosecutor, the racism and hypocrisy of the Mississippi citizens and judicial system. He intends to defend the accused with a plea of not guilty by insanity, trying to convince the jurors that Carl Lee had a momentary lapse in sanity after the rape incident. Jake Brigance becomes Hailey’s lawyer and realizes how complicated it is to deal with such a famous client. Jake and his wife, Carla are at first excited at first about seeking Jake on the news so much during pre-trial happenings. The excitement quickly ends. He has to fight against the District Attorney who wants to use this sensational issue to make him become famous. The case got national attention and a lot of different organizations get involved. Situation starts a lot of commotion with in the community, people who are against Jake defending Carl try to disappoint and hurt him and his family. In order to secure the welfare of his family they have to leave town. The trial begins amid much attention to the media and residents of the county- specifically the large black population. The highlight is when 2 psychologists on the defendant side and one on another. It was a big point for his client. He never gives up on Carl Lee’s case even if his life is at stake until the time came the final verdict. The courthouse is packed to see the attorneys’ closing speeches. Carl Lee comes out on the courtroom a free man. Jake Brigance is a person who wants change the judicial system, no matter what your race and what is the color of your skin justice should prevail. A father who wants to protect and seek justice for her daughter is a part of every human, that’s what Jake had felt so he accepted this case even if his client is black. In the final argument in the court which Jake’s character also believe that anybody who’s on his position would do exactly what his dealing. He believes that justice taking its natural place on earth. Jake feels compelled to take the case out of his conscience and guiltiness over an action he may have been able to stop, the shooting of the two white suspects. Jake a defender of the downtrodden, and despite to defend his client by any means possible, the fact that he knows that Carl Lee’s actions were premeditated is troubling for his character’s integrity. He believes that no matter how much the world tries to say they celebrate their diversity or look past the differences, you have to look no farther than a small county to see its truth. Jake and Carl became a good friend true and without prejudice.

Analysis Of A Balanced Scorecard In Dell

Analysis Of A Balanced Scorecard In Dell Dell is a computer vendor operating online but utilising a retail presence. Their strategy involves specialising in giving the users a choice in what software and specifications they want on their computer. Their target customers are mainly home and business users as they specialise in business laptops as well as home media laptops. Their market segment is the computer vendor market. This segment is occupied by companies such as HP, Lenovo and Acer. In terms of market position, Dell is ranked around third in the PC vendor market with a market share of 10.5%. Competitors Lenovo and HP currently lead Dell in the market with 15.7% and 15.5% respectively (Gartner, 2012). Customers Appendix A. is the customer section of the scorecard Dell wants to become the biggest vendor of computers in the market and the only way theyre going to achieve that is by increasing their market share. Offering discounts would increase their sales and pricing their products more competitively would a similar effect; however this would adversely affect their per unit profit. On-time deliveries relates directly to the customers experience when ordering with Dell. If their computer arrives a week later than expected, theyll leave Dell negative feedback which will affect their customer service reputation, so its vital that they improve their delivery system as much as possible. Although its motivational, offering cash incentives for staff increases the staff expenditure for the year. I chose the number of customer returns to measure the quality of their products because well made products wont result in excessive customer returns. Improved staff training will result in less errors and better product reliability. The only faults in the products would be coming from the specific components, which can be replaced. The number of customer complaints relates to the quality of their customer service. This measure can also be used in conjunction with product launches to find faults in these products. There are limitations on how much they can improve their customer service. Staff retraining (whether its in customer service or in sales) costs a lot of time and money which could affect their financial statements. Financial Appendix B. is the financial section of the scorecard I chose sales growth by segment because it links in with Dells overall plan to take advantage of potential sales in different segments by enabling us to find out where specific sales patterns are occurring. An improvement of 10% seems a bit high but that takes into consideration the anticipation for Windows 8 as well as Dells plans to introduce new touch screen devices. Residual income is the difference between the companys profits and the charge for the use of capital within the business. It represents a good measure of the profitability of the company because it takes the cost of capital into account, something which gross profit margin wouldnt do. Inventory turnover is the rate at which inventory is sold and replaced over time. The target for this figure should be high because Dell specialises in using Just in Time production techniques to minimise their inventory holding, selling it more quickly. A limitation is that production could yield a higher error rate. This could result in more customer returns which would reflect negatively on their customer service. I chose return on invested capital as the performance measure for capital utilisation because it calculates the level of profit their investments generate. It also takes long term debts into account which gives us a better idea of how the profits cover those long term debts. Learning and Growth Appendix C. is the learning and growth section of the scorecard If Dell spends more money on their staff training then the staff will feel more invested than if they were trained for a short period of time. This would link in with their objective of making sure the employees are well trained and professional in their jobs. The only problem with implementing this is that it could easily run up the cost which could adversely affect their financial performance. In order to measure job satisfaction, Dell can use employee turnover which would give them a target to work towards (reducing employee turnover). By offering incentives such as bonuses or perks of the job they can reduce employee turnover however that runs the risk of increasing the cost of their employee wage and salaries budget. Customer surveys would be useful for finding out what new features are desired, whats wrong with the old products or product pricing. Surveys are cheap and cost effective, however they need to offer an incentive otherwise people wont do the survey. Changes to the market mean that Dell need to introduce new available technologies. Reviews and ratings are a suitable measure for this because of their critical nature. However they have to increase the RD budget in order to find out what technologies are practical. Internal Business Processes Appendix D. is the internal business process section of the scorecard Creditor days is a useful measure of improving credit terms with their suppliers since it shows us how long they have to pay them. The target to increase this amount was chosen because Dell is experiencing a low point in sales (during the last month or two). So improved credit terms can help them while theyre experiencing this difficulty. The problem with increasing creditor days is that doing this over a long term will result in working capital problems for them. By measuring the CO2 emissions, Dell can find out how well theyre doing in their global emission reductions. Utilising renewable energy sources can help towards this and improve their reputation. The only limitation is that the transition to renewable energy is a slow process which is contrary to the usual short term-ism of objectives. Energy efficiency is a good measure for how energy efficient the businesses operations are and using a survey to find out how to improve the business operations isnt going to pose a problem. In order to measure the level of recycled products, the rate at which they recycle and reuse (Dell, 2012) products is a useful tool for this purpose. With a 100% rate they can improve their environmental impact and appeal to more green-conscious customers. Critical Analysis of the Balanced Scorecard Benefits The balanced scorecard doesnt solely focus on short term goals in the business; its used to measure the success of a business in achieving long term objectives. This is good because it gives them a long term goal to work towards, taking into account all the other aspects of the business. As stated by Kaplan and Norton (1992) the scorecard puts strategy and vision, not control, at the center. It establishes goals but assumes that people will adopt whatever behaviors and take whatever actions are necessary to arrive at those goals. The measures are designed to pull people toward the overall vision. It measures performance as a whole instead of measuring performance on a departmental level. This is better than traditional management tools because it highlights what parts of the business are linked with each other. If one side is performing badly then all sides (and their goals) will suffer. Difficulties NÃ ¸rreklit argues: During the planning stage the measure variables may be benchmarked against those of the competition, but the scorecard does not presuppose any continuous observation of competitors actions and results or the monitoring of technological developments, which means that the focus of the model is static rather than dynamic (NÃ ¸rreklit, H. 2000). This poses a problem to Dell as theyre in a highly technological sector where they have to stay on top of new developments, so having a strategic model which is too static is counterproductive. The model also focuses on external commitment with employees. NÃ ¸rreklit states that: the employees will try to reach good results in the areas measured, but this will be to the detriment of other elements which may be important, too. It should be noted, however, that this problem is even greater if, as has traditionally been the case, only financial measures are used. (NÃ ¸rreklit, H. 2000). If the employees are focused on meeting the targets set out by the measures, theyll become too goal orientated and wont see the bigger picture of an objective. Conclusion The Balanced scorecard is an effective tool for setting strategic goals and finding out how we can measure their achievement. The problem with the static nature of the table is fairly significant however I believe that this can be rectified by keeping track of technological changes and monitoring competitors strategies. This can be done by studying their product releases or by looking at their expansion into other territories. The scorecard has its advantages in the sense that it avoids the typical short term goals that most managers aspire to achieve. With a focus on long term goals it allows the business to predict future changes to the market, changes that theyll have to adapt to. Word count: 1,500 References Bowhill, B. (2008) Business Planning and Control: Integrating Accounting, Strategy and People. Chichester: John Wiley Sons Ltd. Dell. (2012). Dells Commitment to Zero Waste. .Available : http://content.dell.com/us/en/corp/d/corp-comm/cr-earth-reduce-reuse-recycle.aspx. Last accessed 09th Nov 2012. Forbes. (2012). DELL INC (NASDAQ:DELL) Ratios and Returns. Available: http://finapps.forbes.com/finapps/jsp/finance/compinfo/Ratios.jsp?tkr=DELL. Last accessed 09th Nov 2012. Gartner. (2012). Gartner Says Worldwide PC Shipments Declined 8 Percent in Third Quarter of 2012 as the Market Prepares for the Launch of Windows 8 . Available: http://www.gartner.com/it/page.jsp?id=2194017. Last accessed 09th Nov 2012. Kaplan, R. S., Norton, D. P. (1992). The balanced scorecard-measures that drive performance. Harvard business review, 70 (1), 71-79. Norreklit, H. (2000). The balance on the balanced scorecard a critical analysis of some of its assumptions. Management accounting research. 11 (1), 65-88.

Proven Methods Of Child Discipline Essay -- essays research papers

The world we live in today is a very competitive place. There is a constant competition going on to find jobs and move up the ladder of success. As human beings we are naturally devoted to instilling some kind of success in our children. To ensure that children are successful in life they need to be well disciplined but also socially and morally developed human beings. It is the parent’s duty to keep their children well disciplined along with giving them the opportunity to develop socially and morally. But how is it possible to approach this task correctly? Using proven methods of discipline through reasoning, positive and negative reinforcement, and observational learning one can effectively discipline their children without risking damage to the child’s social and moral development. Research has shown that using reasoning as a method for discipline more often helps develop a child’s ability to conform to the standards of what is considered right or just behaviour. Discipline derives from the Latin word â€Å"disciplinare† meaning â€Å"to teach†. Thus, reasoning can be used as an effective tool to teach your children right from wrong. As opposed to the â€Å"We’re doing it this way because I say so method† through reasoning a parent is able to convey the importance of socially acceptable behaviour to the child. The main emphasis of reasoning is to provide your child with clear and straight forward guidelines of acceptable behaviour, to explain the consequences of good and bad behaviour and also to convey to your child why the consequences are necessary. 1 on 1 sit downs are important in helping your child to understand these concepts. A recent university study involving over 100 children and their parents showed that disciplini ng children i... ...ly is! Parents must motivate children to act correctly while giving them an understanding of why it is so important. Parents must increase good behaviour and decrease bad behaviour without risking any damage to the child’s moral development. This can all be achieved by parents through reasoning with children, by setting specific guidelines of good/bad behaviour and making sure children understand the consequences of their actions, through positive and negative reinforcement, by rewarding and praising good behaviour and reprimanding privileges for bad behaviour, and also through observational learning, where the parents themselves have to be role models of acceptable behaviour for the children. Punishment is not a proven method of child discipline. Although it is very effective in the short term it will lead to bigger problems in children’s development down the road.