Zaara Fashion House – New Year Promotional Campaign

modal values is an max fashion retail store of Bangladesh. It retails women, men, and kids old-time app arls. Located in a resource z sensation of Goulash-l in Dacha, it gives customers freedom of choice regardless of their age, lieu, taste, season, and fashion persona. Established and inaugurated in August 2009, the retail store KARA makes has success climby placed itself among the almost celebrated and acknowledge retail stores of the country. The store produces an exclusive present of products and outfits.Most of these be designed and manufactured in ho part, while he rest ar exclusively commissi id from the most knowing craftsmen and weavers around the world. Its unique design and features intend aristocracy, and target the most elite customers of the country. Thus, KARA Fashions indirect request a trendy lifestyle, and always ranks itself wizard step ahead with the latest styles and designs. intersection point Offerings KARA Fashions offers different ethnic and a ristocratic products to their noble end customers. They usu tout ensembley focus on the classy, gorgeous and ethnic products which will still the aristocratic thirst of their potential customers.The main(prenominal) products that KARA Fashion offer argon- Sc ares, Salsas Kamikaze, Sherwin, Suit, Shirt, Mens accessories, Kids Wear, Jewelry, Cosmetics, Ladies Footwear, Ladies groundwork etc. 2. Mission The mission of Kara Fashions Ltd. Is to try their customers with exclusive products in order to preen a trendy lifestyle. Thus they think of it as A House of scoop Fashions. 3. Vision Kara Fashions Ltd aims to practice relationship merchandise which involves creating, maintaining, and enhancing long-term relationship with their each and either customer. Thus, they believe to stay always one step ahead with the latest styles and designs. . locating abbreviation Todays market is characterized by highly compe dummyive organizations which are all vying for consumers loyalty. Fir ms are faced with the challenge to maintain their sustain competitive edge to be satisfactory to survive and be successful. Strategies are guardedly planned and executed to gain the net goal of all lodge growth. However, outside factors are not the only elements which run growth. There are also knowledgeable factors, components working within the organization which framing the direction of the company. The companys marketing environment influences the byplay organization directly.This includes the suppliers that deal directly or indirectly to the people within the crease organization, the consumers and customers who demand for the products or services offered by the company, and other local anesthetic stakeholders who influence the decision-making serve up or affected by the concern decisions made by the business level. As such, the marketing environment of a peculiar(prenominal) company describes the relationship between firms and the campaign forces that control th is relationship who are members of a specific industry wherein the relationship is local and the firm may exercise a degree of influence.The situation analysis of KARA Fashion House is described according to 2 types of environment in exists in- 1. Micro surroundings 2. SOOT 3. Macro environs Situational Analysis Figure 1. 1 The Micro Environment The term micro-environment denotes those elements over which the marketing firm has control or which it can use in order to gain culture that will better help it in its marketing operations. In other words, these are elements that can be manipulated, or apply to glean information, in order to result fuller satisfaction to the companys customers.This is accomplished by dint of the manipulation of the variables over which a company has control in such a way as to optimize this objective. 1. 1. 1 The four As and the marketing mix The Four As stands for 1. Product 2. Price 3. Place 4. progression Product- is the market offering. The pro ducts KARA offers are exclusive scares, salsas zamia, brand cosmetics, Jewelry, suits, hand bags, shoes, kids wear and much more. solely the products offered are of very high quality. any product is carefully checked in advance putting into display.Price- in this context footing refers to each KARA product costs. Prices of these reduces are forwardness on the basis of product quality, brands as well as market competitiveness. Place- the location of KARA Fashion House is a keen advantage of it. Goulash is one of the most prime and posh area of Bangladesh. So KARA stands in very close blank of the target market. Promotion- the promotion and campaigns would following parts. 1. 1. Employee be describe De elaborately in the KARA Fashion has a very strong demarcation line of in effect(p) employees.They are highly utilize towards works. For better subcontract involvement and Job satisfaction KARA pays them with a scale higher(prenominal) than the regular salary scale. Moreover, compensations, bonuses, health insurance, exercise appraisals are also given in expectation of higher motivation. KARA has around 50 employees working in it. In maintains a great mix of both full time and part time workers whereas 20 are full timers and the rest are part timers. But regardless of everything else KARA ensures they are equally well behaved and helpful towards all the customers.So in a sense, these highly efficient bunches of employees are the greatest resources of KARA Fashion House. 1. 1. 3 Supplier This consists of other business firms or individuals who provide the marketing firm tit raw materials, product constituents, services or, in the case of retailing firms, possibly the end goods themselves. The buyer/supplier relationship is one of mutual economic interdependence, both parties relying on the other for their commercial well-being.Although both parties are seeking stability and security from their relationship, factors in the supplier environment are font to change.